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The Pix Counter, a technology from the startup Pix Force, brings to the market the possibility of optimizing activities that were previously carried out with slow and not so reliable methods. Through sensors and RGB cameras, the Computer Vision solution can count items rapidly, synchronized with the production chain process. Operating with an accuracy of over 98%, the solution surpasses human capacity regarding the reliability of the collected data. Therefore, the use of technology is ideal for counting items on a large scale, as is the case of steel bars used in the civil construction sector. In the production chain, the device, which can be applied to a drone, can count items passing through the conveyor belt with precision and speed beyond human capacity. Likewise, the Pix Counter is still capable of ensuring effectiveness in product traceability processes, which makes it easy to identify errors and make possible recall calls. Widely used in industries such as civil construction, the innovative technology comes to free human labor from exhaustive and unsafe tasks, and can be used in strategic roles. The steel producer ArcelorMittal is one of the companies that applies the solution developed by Pix Force, using the technology to solve different pain points presented by the unit in Piracicaba, in the interior of São Paulo.
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Steel industry gains automation processes
At ArcelorMittal, the solution was initially introduced to meet the demand of a client in Bolivia, who was responsible for distributing the steel bars produced by the multinational. The item count, however, was done through a manual process, considered extremely dangerous and exhausting for the Bolivian workers. After employing the technology in the neighboring country, the company realized it could also use the solution to solve difficulties within its own factory. Counting a single bundle of steel bars can take two to three hours to complete using physical labor. The same bundle, which weighs 2,000 kilograms, can be counted in about one minute if the Pix Counter is used, proving the agility and efficacy of the technology. Deivid Bazogli, an Innovation Analyst for the multinational in Piracicaba, explains that steel bars are produced by weight but sold by unit. Because of this, the multinational was forced to estimate the quantity of bars sent for distribution based on the weight of the bundles, without being able to obtain the exact number of items being destined for the international market. The solution was to send a number higher than required since the calculation was not precise. To solve the problem, ArcelorMittal began making the solution available to distributors in Bolivia and Peru through mobile devices, given that to guarantee the product's constructive standard, there must be a minimum number of bars in the bundle. Following satisfactory results, the Piracicaba unit also began applying the Pix Counter to its own production line through a static solution capable of counting every single bar produced within the factory. “First, there was a need to serve clients in Bolivia and Peru, who are responsible for purchasing 30% to 40% of our monthly production, with an adequate and precise bar count. But then we realized the solution could be applied within our own factory, optimizing production even further,” Bazogli highlighted. In addition to the internal application, the analyst explains that the solution is also being used for national distributors that sell the bars by unit, directly to individuals. Artificial Intelligence (AI) solutions are being widely used in companies looking to scale exponentially. Products developed using Computer Vision systems ensure that deadlines and processes are completed effectively and safely without putting product quality to the test. Similarly, the company gains time to dedicate to strategic processes that can bring a greater economic return.
Pix Force generates solutions that foster market competitiveness
Pix Force works to solve pain points in various industrial segments, promoting AI solutions that improve process efficiency. Through Computer Vision projects, the company has brought innovation into traditional sectors, revolutionizing the way of working and building pathways toward exponential growth in the field. Founded in 2016, the startup from Rio Grande do Sul was recently highlighted in the ranking of 100 Open Startups, a platform responsible for connecting large companies with startups that present innovative solutions to market pain points. The introduction of technology in various sectors becomes increasingly urgent to foster competitiveness in the market, and companies that are part of this process stand out in the innovation ecosystem.
Fabio Caraça
Fábio Caraça is the Chief Growth Officer at Pix Force. He leads Pix Force's transformation into a scalable SaaS operation, combining strategic vision, culture, and high-impact execution.
